Role: AD Final Illustration: Tricia Kleinot
INNER POWER-C
Before 50 Cent sold it to Coca-Cola, Vitaminwater was one of the most culturally relevant alternative drink brands, with a roster of A-list athletes that rivaled Adidas.
The idea: Inner Power. Rather than lean into performance claims, we turned inward.
Inner Power-C became the creative lens, visualizing the larger-than-life personas fans projected onto these athletes.
The idea: Inner Power. Rather than lean into performance claims, we turned inward.
Inner Power-C became the creative lens, visualizing the larger-than-life personas fans projected onto these athletes.
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