Role: CD    Director: Aleysa Young



TAKE THE DRAMA OUT OF DRIVING

Verizon needed testimonial content for Hum, its connected car device. Instead of scripted praise, we turned to something more authentic: real customer reviews.The challenge was that the product just works. The reviews were honest, but uneventful.

So we gave them a little drama.

We handed real customer reviews to a fully committed troupe of actors and let them perform them as if everything was at stake.









 








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