A REINTRODUCTION TO DRIVERS
Hum was Verizon’s first connected car device and app, built to make driving safer and smarter. Its initial launch, however, failed to connect.
We were brought in to rethink the experience end to end, from product to brand. That meant redesigning the app in partnership with Verizon and rebuilding the story around something more human.
We led the relaunch across strategy, messaging, design, and a full ecosystem of touchpoints, including video, digital, in-store, social, print, and radio.
The result was a more cohesive, human-centered brand. One that finally delivered on the promise of a connected car.
The idea: Technology that helps you get where you’re going.
Role: CD Director: Matt Smukler
Product and Brand ID
Role: CD Director: Rob Soucy
Role: CD Lifestyle: Christa Renee, Augustus Butera
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