Role: CD Director: Daniel Castro
GRAZIE, FROM THE VENETIAN
In a city where most loyalty programs blur together, The Venetian saw an opportunity to stand out. We helped reposition Grazie Rewards not just as a points system but as a passport to everything that sets the resort and the city apart.
From messaging to aesthetics, we gave the brand a bold, elevated identity built to reflect the richness of the experience itself. One that invites guests to go beyond the expected, lean into the indulgence, and yes, do as the Venetians do..
From messaging to aesthetics, we gave the brand a bold, elevated identity built to reflect the richness of the experience itself. One that invites guests to go beyond the expected, lean into the indulgence, and yes, do as the Venetians do..
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