Role: CD / AD / DP
IT'S EVOLUTIONARY
“The Mixer”
Monkey Shoulder is a scotch blend that just isn’t used like a scotch. Its dominant trait? It’s made for mixing in cocktails. There you have it, folks, scotch finally evolved. From neat and isolated to completely mixed up.
What started as a single activation turned into It’s Evolutionary, a campaign direction that (sort of) went global. And what better absurdist way to announce this evolution than sending a 26,000 lb rotating cocktail shaker swishing through a hot desert toward a fairly popular music festival?
Enter: the Monkey Mixer.
What started as a single activation turned into It’s Evolutionary, a campaign direction that (sort of) went global. And what better absurdist way to announce this evolution than sending a 26,000 lb rotating cocktail shaker swishing through a hot desert toward a fairly popular music festival?
Enter: the Monkey Mixer.
Launch Outdoor
Social
Extended Print / Outdoor
Role: CD / AD
MORE WORK