Role: AD Director: Lance Acord
REAL AMERICAN IDOLS
Real / Make It Real marked a shift for Coca-Cola, moving the brand toward authenticity. Celebrating real people, everyday moments, and the imperfections that make them relatable.
For the season premiere of American Idol, we launched the next phase of the campaign by featuring a real girl band in place of manufactured pop.
A simple contrast: realness over spectacle.
Running alongside Pepsi’s polished celebrity work featuring Shakira, the spot reinforced Coke’s belief that everyday people can be just as iconic.
For the season premiere of American Idol, we launched the next phase of the campaign by featuring a real girl band in place of manufactured pop.
A simple contrast: realness over spectacle.
Running alongside Pepsi’s polished celebrity work featuring Shakira, the spot reinforced Coke’s belief that everyday people can be just as iconic.
Real Print / OOH
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