Role: CD Director: Aircastle
REINTRODUCING A COFFEE ICON
In the 1970s, Colombian coffee was romanticized on American TV. Juan Valdez and his mule became icons, but the story behind them faded.
The Colombian Coffee Federation returned to reintroduce itself to a new generation. The idea: A lens of history.
We reframed Colombian coffee through the moments it helped fuel, connecting its legacy to culture in a way that felt relevant today. Timed with the 50th anniversary of the moon landing, we launched Greatness Is Brewing, a content platform designed to educate and engage modern coffee drinkers.
Part cultural hub, part educational resource, it brought new attention to the craft, sustainability, and heritage behind the bean.
The Colombian Coffee Federation returned to reintroduce itself to a new generation. The idea: A lens of history.
We reframed Colombian coffee through the moments it helped fuel, connecting its legacy to culture in a way that felt relevant today. Timed with the 50th anniversary of the moon landing, we launched Greatness Is Brewing, a content platform designed to educate and engage modern coffee drinkers.
Part cultural hub, part educational resource, it brought new attention to the craft, sustainability, and heritage behind the bean.
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